The Solution-Agnostic Approach to Marketing
Put simply, this is a very big deal to us… and it should be to you, too.
Most marketing agencies will find a way to reframe your marketing problem so that it fits their preferred solution. For example, a creative agency will pitch you loads of graphic design and print collateral, because it’s the area where they are strong. A Joomla developer will tell you that your website really should only be built in Joomla… meanwhile, down the street, another developer will tell you that you simply must be on Java instead of PHP.
Don’t buy anything from Cheesy Stock Photo Guy unless you’re sure you really need it.
Meanwhile, a social media shop will tell you that all your problems can be solved with more tweets and some improved SEO, and maybe their proprietary keyword software. There are a million examples. And in every case, they will tout their own preferred solutions while assuring you that you don’t really need all that other stuff.
And it happens for a couple of reasons. Marketing is a broad and multi-faceted discipline. There are hundreds of ways to skin the same cat. But only the world’s largest full-service agencies can deliver successfully on all approaches to all aspects of marketing, advertising, brand, creative, digital, social, public relations, ad infinitum. And only the world’s largest clients can afford to work with the agencies who can do it all.
So smaller firms will specialize in the areas where they know they can achieve results and make money. And because they want to work for you, and achieve results for you while making money, they determine that their preferred solution is the very best. And after a while, they see every marketing problem in the light of their own solution. Then they pitch you what they know best.
And unfortunately, if you knew enough about industry alternatives to question the suitability of their suggestions, you probably wouldn’t need to hire a marketing agency in the first place.
It’s not unethical… exactly. Many marketing companies really believe that what they can do for you is exactly what you need. It’s just the way the industry has evolved. But we don’t agree with it.
So Gamble Media Group is “solution-agnostic“.
We don’t walk in claiming to know all the answers, until we’ve asked all the questions. Only then will we presume to recommend strategies and tactics—and our recommendations will align with your long-term and immediate marketing goals, as well as your budget. And if the right solutions for you are ones we can’t provide, we’ll say so—and then refer you to vendors who can. (We’ll help you manage those vendors if you like, but we won’t pretend we have in expertise in something we don’t.)
We refuse to strong-arm you into a plan that is good for us but bad for you. We’d like to work for you, but not at the expense of our own integrity.
And this isn’t just stuff we say while we’re selling you. We promise you complete honesty and transparency throughout the engagement.
Put simply, this is a very big deal to us… and it should be to you, too.
Most marketing agencies will find a way to reframe your marketing problem so that it fits their preferred solution. For example, a creative agency will pitch you loads of graphic design and print collateral, because it’s the area where they are strong. A Joomla developer will tell you that your website really should only be built in Joomla… meanwhile, down the street, another developer will tell you that you simply must be on Java instead of PHP.
Don’t buy anything from Cheesy Stock Photo Guy unless you’re sure you really need it.
Meanwhile, a social media shop will tell you that all your problems can be solved with more tweets and some improved SEO, and maybe their proprietary keyword software. There are a million examples. And in every case, they will tout their own preferred solutions while assuring you that you don’t really need all that other stuff.
And it happens for a couple of reasons. Marketing is a broad and multi-faceted discipline. There are hundreds of ways to skin the same cat. But only the world’s largest full-service agencies can deliver successfully on all approaches to all aspects of marketing, advertising, brand, creative, digital, social, public relations, ad infinitum. And only the world’s largest clients can afford to work with the agencies who can do it all.
So smaller firms will specialize in the areas where they know they can achieve results and make money. And because they want to work for you, and achieve results for you while making money, they determine that their preferred solution is the very best. And after a while, they see every marketing problem in the light of their own solution. Then they pitch you what they know best.
And unfortunately, if you knew enough about industry alternatives to question the suitability of their suggestions, you probably wouldn’t need to hire a marketing agency in the first place.
It’s not unethical… exactly. Many marketing companies really believe that what they can do for you is exactly what you need. It’s just the way the industry has evolved. But we don’t agree with it.
So Gamble Media Group is “solution-agnostic“.
We don’t walk in claiming to know all the answers, until we’ve asked all the questions. Only then will we presume to recommend strategies and tactics—and our recommendations will align with your long-term and immediate marketing goals, as well as your budget. And if the right solutions for you are ones we can’t provide, we’ll say so—and then refer you to vendors who can. (We’ll help you manage those vendors if you like, but we won’t pretend we have in expertise in something we don’t.)
We refuse to strong-arm you into a plan that is good for us but bad for you. We’d like to work for you, but not at the expense of our own integrity.
And this isn’t just stuff we say while we’re selling you. We promise you complete honesty and transparency throughout the engagement.
Put simply, this is a very big deal to us… and it should be to you, too.
Most marketing agencies will find a way to reframe your marketing problem so that it fits their preferred solution. For example, a creative agency will pitch you loads of graphic design and print collateral, because it’s the area where they are strong. A Joomla developer will tell you that your website really should only be built in Joomla… meanwhile, down the street, another developer will tell you that you simply must be on Java instead of PHP.
Meanwhile, a social media shop will tell you that all your problems can be solved with more tweets and some improved SEO, and maybe their proprietary keyword software. There are a million examples. And in every case, they will tout their own preferred solutions while assuring you that you don’t really need all that other stuff.
And it happens for a couple of reasons. Marketing is a broad and multi-faceted discipline. There are hundreds of ways to skin the same cat. But only the world’s largest full-service agencies can deliver successfully on all approaches to all aspects of marketing, advertising, brand, creative, digital, social, public relations, ad infinitum. And only the world’s largest clients can afford to work with the agencies who can do it all.
So smaller firms will specialize in the areas where they know they can achieve results and make money. And because they want to work for you, and achieve results for you while making money, they determine that their preferred solution is the very best. And after a while, they see every marketing problem in the light of their own solution. Then they pitch you what they know best.
And unfortunately, if you knew enough about industry alternatives to question the suitability of their suggestions, you probably wouldn’t need to hire a marketing agency in the first place.
It’s not unethical… exactly. Many marketing companies really believe that what they can do for you is exactly what you need. It’s just the way the industry has evolved. But we don’t agree with it.
So Gamble Media Group is “solution-agnostic“.
We don’t walk in claiming to know all the answers, until we’ve asked all the questions. Only then will we presume to recommend strategies and tactics—and our recommendations will align with your long-term and immediate marketing goals, as well as your budget. And if the right solutions for you are ones we can’t provide, we’ll say so—and then refer you to vendors who can. (We’ll help you manage those vendors if you like, but we won’t pretend we have in expertise in something we don’t.)
We refuse to strong-arm you into a plan that is good for us but bad for you. We’d like to work for you, but not at the expense of our own integrity.
And this isn’t just stuff we say while we’re selling you. We promise you complete honesty and transparency throughout the engagement.
Put simply, this is a very big deal to us… and it should be to you, too.
Most marketing agencies will find a way to reframe your marketing problem so that it fits their preferred solution. For example, a creative agency will pitch you loads of graphic design and print collateral, because it’s the area where they are strong. A Joomla developer will tell you that your website really should only be built in Joomla… meanwhile, down the street, another developer will tell you that you simply must be on Java instead of PHP.
Meanwhile, a social media shop will tell you that all your problems can be solved with more tweets and some improved SEO, and maybe their proprietary keyword software. There are a million examples. And in every case, they will tout their own preferred solutions while assuring you that you don’t really need all that other stuff.
And it happens for a couple of reasons. Marketing is a broad and multi-faceted discipline. There are hundreds of ways to skin the same cat. But only the world’s largest full-service agencies can deliver successfully on all approaches to all aspects of marketing, advertising, brand, creative, digital, social, public relations, ad infinitum. And only the world’s largest clients can afford to work with the agencies who can do it all.
So smaller firms will specialize in the areas where they know they can achieve results and make money. And because they want to work for you, and achieve results for you while making money, they determine that their preferred solution is the very best. And after a while, they see every marketing problem in the light of their own solution. Then they pitch you what they know best.
And unfortunately, if you knew enough about industry alternatives to question the suitability of their suggestions, you probably wouldn’t need to hire a marketing agency in the first place.
It’s not unethical… exactly. Many marketing companies really believe that what they can do for you is exactly what you need. It’s just the way the industry has evolved. But we don’t agree with it.
So Gamble Media Group is “solution-agnostic“.
We don’t walk in claiming to know all the answers, until we’ve asked all the questions. Only then will we presume to recommend strategies and tactics—and our recommendations will align with your long-term and immediate marketing goals, as well as your budget. And if the right solutions for you are ones we can’t provide, we’ll say so—and then refer you to vendors who can. (We’ll help you manage those vendors if you like, but we won’t pretend we have in expertise in something we don’t.)
We refuse to strong-arm you into a plan that is good for us but bad for you. We’d like to work for you, but not at the expense of our own integrity.
And this isn’t just stuff we say while we’re selling you. We promise you complete honesty and transparency throughout the engagement.